Saturday, May 23, 2020

Organizational Leadership, Managing People And Strategic...

not only do you need to be a good team leader but the knowledge and skills are needed to manage a business. Having a higher degree in this major makes your possibilities to move, up higher in a position. You can get an associates degree in business, but if you can get a; bachelor’s degree in business. It will advance your knowledge with skills of organizational leadership, managing people and strategic planning. (study.com) As well as it looks better for applying to jobs to have a bachelor’s degree. Most people will continue their education by earning a master in Business Administration. It is a respected advanced degree and it shows how committed someone is to leading in that field. Obtaining a master will usually take an extra year or†¦show more content†¦That is a very good salary to make a year, for someone who just got their first job or have been working for a long time. But a salary for a sales manager can range from $53,000 to $190,000 a year (Usnews.com). Since 2006 the average salary for a sales manager has been rising (Usnews.com). Being a sales manager is one of the best jobs you can be in if you want to work in the field of sales and marketing. The best paying cities for sales managers are New York City, Connecticut, California and Texas. The growth of sales managers is supposed to increase by 6% in the next 10 years. When deciding to become a sales manager, there is a lot they do each day. They have a lot of responsibilities and it can be very stressful every day. Sales managers are like owners of a company but they don’t own it. Sales manager have to hire and train new people as well as fire people as well. The life of a sales manager will, be mostly in an office or traveling around to different places. Sales managers also have to take care of multiple teams or even multiple stores and make sure they are getting their goals as well as getting a lot of customers. They have to prepare the budget, decide discounts, check the online traffic to the website as well as make sales. They should be very organized because sales managers have a lot of planning and managing. Sales managers are also coaches they must make sure everyone is meeting sales goals, helping customer’s needs, helpShow MoreRelatedEffective Management Practices in Community Service Organizations1686 Words   |  7 Pages examines the ways in which organizational processes, leadership, program management, financing, and community involvement can positively impact an organization. Organizational Processes Effectively managing a community service organization requires careful planning and management. In doing so, organizations need to provide a clear mission and implement their strategies effectively. The following section reviews the effective methods of governance and organizational planning required in the effectiveRead MoreOrganizational Change Management: Streamlining Stabilizing1724 Words   |  7 Pages Organizational Change Management: Streamlining Stabilizing Transition Cassy M. Miller American Public University â€Æ' Executive Summary This essay will take a look at organization change management and how effective communication including transparency and reduction of ambiguity; approaching change and transition through a human lens versus a mechanical lens; implementation of strategic plans and successor development will lend to a reduction in confusion, fear and resistance. LeadersRead MorePrinciples Of Change Management And Organizational Leadership1347 Words   |  6 Pagesparticipation from the people that remains involved in the change, called change management. Change management is, therefore, a very broad field, and approaches to managing change, vary widely, from organization to organization and from project to project. Although, change management focuses on the people, whereas, it ensures that changes are thorough, smooth and implemented. There are three articles that I came across that was very enlightening on change management and organizational Leadership. 10 PrinciplesRead MoreThe Challenges Faced By The Managers Of Companies With Other Areas Of Their Business Essay1227 Words   |  5 Pagesreferences are extracted from organizations of other communities also. Key Words: Human Capital, Leadership, HR Department, HR Outsourcing Talent management. A firm s human capital is an important source of sustained competitive advantage (Hitt et al., 2001) and therefore investments in the human capital of the workforce may increase employee productivity and financial results (Pfeffer, 1998). People are better equipped to do their jobs and this is generally of value to the organization (CunninghamRead MoreGoals And Objectives Of Southwest Airlines1048 Words   |  5 PagesIntroduction A goal is defined as objective to do something measurable within a given period (Davis, 1996). Setting goals is one of the most basic and fundamental elements both at the individual and organizational level. Goals show clear direction and destination that people in an organization need to be moving toward. Goals can be both long-term and short-term, whatever the goal the end objective is always almost the same. To achieve the best results, it is important to improve service deliveryRead MoreThe Issue Of Managing Organizational Change1335 Words   |  6 Pages Abstract The issue of managing organizational change is important within management theory and practice. A number of cases have shown that attempts to manage organizational change had frequently failed. Therefore the objective of this paper is to find why does the failure almost occur in an organisation? Additionally, this papers objective is to provide discussion and find reply on the following questions: 1) Which specificRead MoreThe Military And The Business World s Managerial Structure Essay1468 Words   |  6 Pagessubsequent analysis will reflect how planning, leadership, organization, staffing, and controlling are modeled in the military as management tools, much like the functions for managing a business. Managers use planning to choose an application of organizational goals, and to ascertain courses of action that provide the most likely scenario of success. Managers participate in an array of planning activities throughout the course of their work, to acquire organizational or departmental goals (Baak, 2014)Read MoreStrategic Management1702 Words   |  7 Pagesï » ¿ Strategic management and leadership The organizational hierarchy and economic conditions directly impacts the roles and functions of business leaders. Therefore, it is imperative that one reviews organizational structure in order to understand leadership traits and characteristics. Due to the constantly evolving economy, companies are aiming to adopt a more elastic strategic management configuration so as to assist the maximization of the employee satisfaction and to get rid of any inflexibilityRead MoreStrategic Planning For An Organization995 Words   |  4 PagesIn strategic planning when an organizations leadership comes together to set priorities, strengthen operations and ensure employees are working toward a common goal it not only shows where the organization is headed, but the actions required to progress and test the organizations success at making the necessary changes. To make the strategic planning process work successfully leaders of an organization must be able to understand the importance of using the following interconnected leadership tasksRead MoreStrategic Change Management Decisions And Process For Long Term Structure1659 Words   |  7 Pages Managing strategic change is fundamental to business success Module No: 368SAM Module Title: Strategy in Action Student Name: Zhi Long Sia Student ID: 5225745 â€Æ' Strategic change management is the management decisions and process for long term structure in the organisation. The strategic change management defined as the process as a systematic approach for managing strategic change which consists of positioning the firm through strategy and capability planning, real time strategic response

Tuesday, May 19, 2020

Othello, By William Shakespeare - 2234 Words

It is not wise to attempt to judge another purely based on their outer shell; the showmanship of one’s character is demonstrated through the goodwill and integrity of their being. Women, while commonly shown to have a weaker sense of character, could also reveal to have some of the greatest shows of genuity. In one of Shakespeare’s famous tragedies, Othello, the story revolves around Othello, a Venetian general, who marries Desdemona, the daughter of a Venetian noble. Iago – whom Othello declares as his ancient – despises him, and thus tries to destroy his marriage along with him. Othello is easily ensnared within the traps Iago sets; this causes great paranoia and distrust among Desdemona, and a series of rash decisions. Othello is†¦show more content†¦Through the tragic events of Othello, Desdemona and Emilia prove they display more strength of character than the male characters with their compassion, courage and honesty. The kindness and compas sion that these two characters emanate truly show their strength through empathy, a trait that is lacking in the male characters. Throughout the play, Desdemona constantly shows her well-meaning demeanor, and stops at nothing to assist a friend. One great example is when Cassio pleas to her to help him in retrieving his job. Her sense of empathy and genuine care for others compels her to help him in any way possible, even if it means putting herself in an unfavourable position. She constantly nags Othello to reinstate Cassio, doing it out of the compassion from her heart: â€Å"Why then tomorrow night, or Tuesday morn, / On Tuesday noon or night; on Wednesday morn. / I prithee name the time, but let it not / Exceed three days† (III.iii.68-71). This kindness shows true strength of character, as an individual with great integrity will also be aware of others, and assist their peers in times of need. This is in stark contrast with the male characters, as they very rarely show ac ts of kindness. For example, the acts of kindness from characters such as Iago are ingenuine, as he uses them to obtain his desires; Desdemona performs these acts purely to aid others, with no personal gain for herself.

Wednesday, May 6, 2020

Jewish Migration And The Holocaust - 2907 Words

While researching texts written about Jewish Diaspora, I came across many documentary publications on Holocaust. This tragic part of Jewish history is very well documented as opposite to the Jewish Migration. I found few authors who published articles and books on Impacts of the Holocaust on Jewish Migration. My goal in this research paper is to explore the topic of Jewish Migration by connecting it to the Holocaust. To achieve this goal, I have organized my paper in the chronological order. I have tried to analyse reasons and barriers of the Migration of Jewish during the ten year period. It starts with Hitler coming to power and ends with establishment of the State of Israel. In my conclusion I tried to understand how modern world responds to Holocaust. The Holocaust is one of the most tragic pages in the history of mankind and one of the greatest tragedies of the Jewish people many children of survivors, who experienced their parents’ silence and avoidance of discussing t he past and their family’s fate, felt this as a personal threat (Dalia Ofer10). Holocaust was a cold-blooded and pre deliberate decision to destroy a nation. It was estimated that during the Holocaust about 60% of the total Jewish population of Europe was destroyed according to official memorial to the victims of the Holocaust. It is not possible to establish the exact number of victims among the Jewish people due to the lack of reliable data on the extent of the genocide (Refugees.). Jews wereShow MoreRelatedThe History of Jews in the United States of America: Why and when did they migrate?1160 Words   |  5 Pagesrelationship began in the first week of September 1654, when 23 Jewish immigrants landed at New Amsterdam, the Dutch colony ( Now known as Manhattan), and was immediacy ask to leave by the then governor Peter Stuyvesant, for as he said they should not be allowed to infest the new colony,(Schappes 9). The Jews immigrants refused and was later granted permission by the Dutch West India Company to stay , travel and trade. However, the major migration of Jews to the United States of America took place in threeRead MoreAdolf Hitler And The Holocaust Essay1105 Words   |  5 PagesAdolf Hitler and the Holocaust. The Holocaust is the word used to describe the mass murder of approximately six million European Jews during Adolf Hitler’s rule in Germany. Among the Jews were also other groups described as â€Å"Sub-Humans† such as Gypsies, homosexuals, intellectually challenged, political prisoners and most Eastern Europeans. German lacked confidence in their weak system, the Weimer Republic. Adolf Hitler, the chairman of the Nazi Party by 1921, was a World War I veteran who still believedRead MoreAnti Semitism And The Jewish Population1304 Words   |  6 Pagesand scapegoating have served as the roots of Jewish discrimination around the world. Universally known as anti-Semitism, hostility and prejudice to the Jewish population has been evident even in a modern, ethnically diverse society. In many cases, Jews have been singled out because of their different religious beliefs and traditions. Several incidents involving anti-Semitism have occurred worldwide, illustrating widespread discrimination against the Jewish people. Using an international survey to measureRead MoreThe Conflict Of The Arab Israeli Conflict1420 Words   |  6 Pagestwo peoples lived in peace, though each viewed the presence of the other as an antagonistic and unfavorable one. The rise of Zionism in the 19th century coupled with unlawful western meddling in Palestinian affairs, and the resulting Palestinian Holocaust which followed Israeli Independence are the main underlying causes which fueled the conflict up to the present day atrocities currently taking place in Israel today. Before proceeding, it is necessary to first briefly examine the competing claimsRead MoreThe Holocaust : The World War II1247 Words   |  5 Pagesand the Jewish purgatory. This event caused millions of death to innocent people and disgrace to many Jewish families. This time period was ruled by the powerful leader of the Nazis as they were know for. He was the chancellor of Germany, he was Adolf Hitler he was known as the greatest leader to all the Nazi’s party. Hitler came into power in the year of 1933. This Nazi’s party planned to exterminate all the Jewish. This event was called the â€Å"Final Solution† also known as the holocaust. The HolocaustRead MoreHow is the extinguishing of the Jewish and Native American races similar?1743 Words   |  7 PagesI will be researching extinguishing of the Jewish and Native American races; the reasoning behind the atrocities, the suffering, and the aftermath. Both groups of people were stripped of their rights. The Nati ve Americans were simply denied their rights and in Germany, during World War II, the Jewish population’s rights were taken away. The plight of the Native American expanded over a longer time period, but there race was practically eradicated. The systematic state-sponsored murder of six millionRead MoreCBA: Israel-Palestine Conflict 688 Words   |  3 Pagesstarted the dispute because with the psychological perspective, the aftereffects of the holocaust have traumatized the remaining Jews and also the Palestinian refugees losing their homeland. The conflict takes place in the Middle East, holy land of Jerusalem and officially started from 1948 and ongoing. The average person in Israel is a wealthy Jew and the typical Palestinian is an impoverished Muslim. The forced migration of Palestinian refugees and military checkpoints are disadvantages towards PalestineRead MoreThe Treaty Of Versailles At The Completion Of World War1407 Words   |  6 PagesThe Holocaust Following the Treaty of Versailles at the completion of World War 1, Germany fell into a state of ceaseless economic and moral decline, and its people became increasingly dissatisfied with the nation’s conditions. Many historians agree that Germany’s circumstances were caused due to the extensive reparations it had to pay, however, at this stage, Adolf Hitler’s ideologies of racial superiority and his anti-Semitic views falsely led him to accuse the Jews of Germany’s problems. UsingRead MoreSocial Implications and Consequences of the Hebrew Diaspora1576 Words   |  6 Pagesreally interesting. For some reason I like to learn about Jewish people and what happened to them over history. As you know the holocaust really set them back. I do not like the holocaust but I enjoy learning about what happened. Since I enjoy learning about it. I chose a question relating to that sort of topic but it is not exactly that topic. It focuses more on the people and what th ey did afterwards and even during it. I am personally not Jewish o Hebrew but I think that what happened to them hurtRead MoreGerman Jews During The Holocaust1869 Words   |  8 PagesSiyu Song Dr Arms Valaries English 307 German Jews During The Holocaust When the Nazis settled that the Jews were the primary cause of Germany’s problems in the Second World War, they launched a mission aimed at torturing and killing them (Rosenfield 28). In particular, they sought to wipe all the Jews out of the surface of the earth. To gain political mileage, Hitler faulted the Jews for Germany’s economic woes following the First World War. This further created a lot of negative feelings required

Chapter study guide quiz Free Essays

Articles of confederation These were documents that basically made the 13 colonies separated from KGB and established the US as a confederation Northwest ordinances This was an act of the confederation of the US that stated that the US would continue expansion towards the west Nationalist They preferred strong central government Goals of nationalists: To have their country united under THEIR nation’s rule – not to be ruled by some foreign king, Like In many cases. To be able to maintain their own culture, with their win unique national values and customs and not have other cultures forced upon them. To speak their national language. We will write a custom essay sample on Chapter study guide quiz or any similar topic only for you Order Now To celebrate and honor their national artists and heroes, their special traditions and holidays, to show the pride of being (whatever nation they are). Instead of saying, â€Å"Oh, I’m from this and that kingdom of this and that king† people would say â€Å"l am French/Hungarian/lateral/whatever†, and be proud of who they are and Identify with their nationality, not allowing other nations to press on them and control them at least not without a fight and an attempt of resistance. ; A of yahoo answers Shays rebellion Farmers got mad at government for not passing stay laws Virginia plan Proposed by Randolph and made more open by James Madison Made the three branches of government to keep checks within the republican government to make sure no one had to fear that tyranny or abuse of power was possible 3/5 compromise The three fifths compromise made 3/5 slaves in to every states head count It was later added with this that slave trade would continue for 20 years Th is was very important to people in the south George mason, a slave owner, spoke passionately about not keeping slaves Electoral college Electoral college were people ho voted on behalf of the state for the new president Came with rules for ties and other situation Constitution Was changed because it supported the rich and more high society people Revolutionary leaders apposed It too so It was changed Nationalists changed to the name federalists Which made the state governments strong The Judiciary act Tariff Bill of rights Hamilton’ economic plan Whiskey rebellion The battle of fallen timbers George Washington’s farewell address John Jays treaty James Madison How to cite Chapter study guide quiz, Papers

A comparative Analysis of Shall I Compare Thee Essay Example For Students

A comparative Analysis of Shall I Compare Thee Essay The Flea and Shall I Compare Thee are very similar but very different poems. They are both about love and seduction but the approach to the common theme is different in both poems.  Love and Seduction is the core theme in The Flea, the author Donne is trying to copulate with his mistress and is having his advances rejected, so he writes her a poem in order to better his chances. The poem is darkly seductive, it anthropomorphically compares the current and past relationship between Donne and his mistress to a flea; In this Flea are two bloods mingled be. Donne attempts to seduce his mistress in a curious manner. He tells of her and him being linked in the blood of a flea, comparable and stronger than the tie of marriage, so sex is of little moral issue. To him they are linked forever, stronger than the vow of marriage in front of a man of God, without loss of shame or manhood is how Donne reviews the situation, as coupling before marriage 500 years ago was taboo, if a female was to maintain a proper reputation. Love and Seduction in Shakespeares poem is of a different nature to the flea. Shakespeare reflects his passion in the poem, it is about what he feels not what he wants. Shakespeare personifies his relationship to an eternal sommer, he compares it to heaven, but thy eternal sommer shall not fade and by doing so he declares his eternal love.  Furthermore Shakespeare inscribes how beauty declines and how he and his lover should love while there beauty is still in continuance. He says every faire from faire sometimes declines, in this respect both poems are both after the same overall objective, love from their mistress. The language and style of The Flea and Shall I Compare Thee are very different. The Flea uses dark imagery of living walls of Jet and purpled thy nail to create a visually dark poem. Donne also speaks of marriage temple and cloistered in these living walls to create a funeral theme to the poem, which in turn induces a dark, depressive atmosphere. I think the purpose of Donnes imagery is to persuade his mistress that her life at that time was gloomy, and perhaps he could make it better for her, by inducing love into her life. In comparison Shakespeare uses vivid, positive imagery, to induce a joyous atmosphere. He personifies there love to spring after winter, and speaks of their love as a summer day, he speaks of how no evil, no force of Death brag thou wanderst in his shade, and this creates uplifiting emotions in the reader. Shakespeare also uses words such as tempearate, golden, hot, and shines to link the readers imagination with the sun, and in doing so gives the poem a warm, positive ambience so different from the oppressive, shadowy feeling of The Flea. The rhyming pattern in both poems is quite different. Shall I Compare Thee has a distinctive rhyming pattern, as it is a sonnet. As a result it is gives the poem a traditional approach and adds familiarity the main theme of the poem as most sonnets are romance poems. It puts emphasison every second syllable, as in: Shall I compare thee to a summers day?, so warmth is added to the poem as Shakespeare deliberately exaggerates key words.  The Flea however does not use a traditional structure like the Shakespearean sonnet. It has rhyming couplets followed by a rhyming triplet at the end of each verse. As a result, when the poem is read out comparisons can be made between it and a funeral hymn. This of course, to most of us likens the poem to distressing emotions and strengthens Donnes visual imagery of a cold, dark church. .u3328a8182bc5d16d6bdcc5e58cbd0762 , .u3328a8182bc5d16d6bdcc5e58cbd0762 .postImageUrl , .u3328a8182bc5d16d6bdcc5e58cbd0762 .centered-text-area { min-height: 80px; position: relative; } .u3328a8182bc5d16d6bdcc5e58cbd0762 , .u3328a8182bc5d16d6bdcc5e58cbd0762:hover , .u3328a8182bc5d16d6bdcc5e58cbd0762:visited , .u3328a8182bc5d16d6bdcc5e58cbd0762:active { border:0!important; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .clearfix:after { content: ""; display: table; clear: both; } .u3328a8182bc5d16d6bdcc5e58cbd0762 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3328a8182bc5d16d6bdcc5e58cbd0762:active , .u3328a8182bc5d16d6bdcc5e58cbd0762:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .centered-text-area { width: 100%; position: relative ; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3328a8182bc5d16d6bdcc5e58cbd0762:hover .ctaButton { background-color: #34495E!important; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3328a8182bc5d16d6bdcc5e58cbd0762 .u3328a8182bc5d16d6bdcc5e58cbd0762-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3328a8182bc5d16d6bdcc5e58cbd0762:after { content: ""; display: block; clear: both; } READ: The meaning of the story EssayThe Flea differs from the Shall I Compare Thee in that there is interaction between author and mistress. In verse 3, Donnes mistress rejects his advances, and Donne personifies this in purpling thy nail in the blood of innocence, as she has killed the flea. As a result the relationship we see between Donne and his mistress changes, along with Donnes emotions, which go from lust to sorrow. In verse 3 he bemoans their relationship and reproaches her for the action which she had taken. Just so much honor which thou yields to me, will waste, as this fleas death took life from thee. So he regards her rejection as a greater loss for her than him, ho wever, as he wrote the poem after their relationship had ended, for the amusement of his peers, I think he is merely trying to look nonchalant, even though her rejection hurt him deeply. Love and seduction and their intermediate forms are both expressed in the two poems. Shakespeares is more accessible, and it is easier to understand, from afar and under analysis. It is beautifully written and conveys the emotions to the reader, of that Shakespeare had wanted his lover to understand.  Donnes poem however, is layered and deep. It conveys much information in a short space, show interaction within it, and time passing as the text continues. It requires more effort to understand but really opens up under examination. Both Poems are powered by the human drive to find a partner and are expressive of the poets inner emotions around the mysterious forces of love and that of its subsidiary emotions. They are both at odds yet strangely similar, and thats what makes them so good to compare; they are linked to a core theme but are coming to a conclusion from two different perspectives and thats what makes them so useful when put together.

Sunday, May 3, 2020

Essay about Marketing in the Mobile Phone Industry Example For Students

Essay about Marketing in the Mobile Phone Industry We will be closely investigating another mobile phone network called Vodafone against the other three companies where we will be discussing Vodafones competitive advantage against BTCellnets long established cellular company of British Telecom and comparing the newly established company, One2One and how it threatens Vodafone. We will be creating and discussing SWOT analysis for these companies and explaining their current positioning. We will then be explaining how these four companies positioning will change within the next ten years from the results we have in our SWOT. Mobile Phone Description and History There has been massive change in the mobile phone industry since it was first launched in the 1980s. In recent years, four main players have dominated the industry, which are the companies we are discussing. Originally, two main players, Vodafone and Cellnet started the mobile telephone network. Vodafone History The Racal group founded Vodafone in 1982 and was the first mobile phone provider in the UK. The groups become public in 1988 when it floated on the New York Stock Exchange and in 1993, Vodafone and Racal demerged to become Vodafone Group PLC. The same year, the company was the first to launch an all-digital service called GSM (Global System for Mobile Communication) network. Independent suppliers for mobile telephones have classed Vodafone as the market leader for network service and the most technologically advanced with their telecommunications equipment. Growth with most of the mobile network suppliers have been tremendous with Vodafone, we can see that almost every year, subscribers signing onto Vodafone has almost doubled. Within the retail section, Vodafone launched Vodafone Retail, and has over 280 outlets nationwide outside of the specialist mobile phone retailers. Vodafone has not only been supplying a quality network service to UK customers, but they have also had interests in countries such as Germany, South Africa, Australia and Greece. Because of this, Vodafone Group International was set up in 1993 these partnerships with overseas companies. In May 2000, Vodafone completed a joint venture with Bell Atlantic of America to form Verizon Wireless and are currently market leaders in the US, providing network service to 23 million customers and have majority coverage. Why Choose Vodafone? We have chosen this company as our main choice as Vodafone is the UKs leading network operator with the highest number of users and is the largest mobile Communications Company in the world. Current Positioning Vodafone UK is the UKs leading network operator with the highest number of users. Vodafone originally concentrated on the business market but now concentrate more on the commercial market and this is where we can compare them to other mobile network providers such as BTCellnet, Orange and One2One. Vodafone markets it products to a wide range of people and 71% of its users are aged between 15 and 44. Vodafone realised that most people wanted a non-contractual mobile service and so released the UKs first Pay As You Talk billing structure. This is where you purchase a telephone for a one off price and then top up your calling credit with vouchers which can be purchased from many UK High Street Outlets. The latest variation of pre-pay package if called Pay as You Talk Allcalls. Vodafone want to concentrate more on the leisure market in recent years and by launching exciting new services such as Pay as you Talk and Pre-Pay, they will attract a wider-range of customers. Vodafone have realised that services such as Pay as you Talk and PrePay, may not be convenient to users such as the Self Employed and users with a heavier phone usage. With this in mind, Vodafone claim to have the lowest network contract tariff at just ÂÂ £9.99. With these services combined, they can attract most of the leisure market as they have a service tariff, which suits most needs. Cultural Dicersity/ With References EssayCompetitive Advantage Even though Orange are the youngest mobile communications company, they have been able to keep up with strong competition by offering to match any tariff which another network provider is offering. They also have a very strong advantage with Customer Service satisfaction with Which Magazine and OFTEL voting them the highest customer service and performance with their service. Promotion As with the other mobile network suppliers, Orange advertises on prime-time television and is involved just as heavily on the price war on pre-pay and pay-as-you-go services. Orange also sponser the BAFTA awards which gives them huge promotion. They also have a over 160 outlets in the UK. Target Customers They are heavily promoting their student packages, and have sponsored many universities social events. A great deal of Oranges subscribers is of a younger age. Nearly 70% of them are on a pre-pay or pay-as-you go billing structure and they see this as a great opportunity market. Equally, they promote their business tariffs and contractual billing agreements, but advertisement campaigns and promotions are showing they are gearing towards the young, leisure market. ONE2ONE One 2 One Current Positioning One2One has been wholly owned since October 1999 by Deutsche Telekom who are a German telecommunications group, who bought the company for ÂÂ £8.4 billion. One2One was originally owned by a joint venture between Cable and Wireless and the American group, MediaOne. One2One were the first UKs first all-digital network and was launched as Mercury One2One and then the Mercury name was dropped in 1996 and re-branded as One2One. The company was the first to launch the all-digital pre-pay tariff in 1997 called Its Up2You package. Current slogan: Connecting People. Competitive Advantage The have heavily promoted their pre-pay mobile tariffs and are the only company to offer a standard tariff whereby there is non distinction between off-peak and peak calls. One2One mainly dominate the London area, but only cover 98% of the country. However, they were the first and only company to offer limitless local land-line calls every night after 6.00pm and all day at the weekend. Target Customers One2One are still targeting the less affluent population in the London area as their service does not cover the whole country. They offer some business tariffs but they are not as competitive as Vodafones or BT Cellnets. Along with Orange, they are targeting the leisure market and see this as the most profitable. Promotion One2One competes heavily along with the other mobile communications giants on prime time television. They retail within their own branches, via the internet and through retailer like The Car Phone Warehouse.