Social Media And The Small Business

Social Media And The Small Business Social media has gained significant momentum as a business tool in the past five years. In the following study will analyze how selected small businesses currently use social media, how the businesses may expand the use of the social media medium and precautions small businesses should consider when utilizing social media. The business owners interviewed for the research study vary in their product and service offerings: personal training, music, systems consulting and a karaoke machine retailer. The conclusion of the research will include recommendations for how small businesses may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Social Media and the Small Business Purpose of the Report Social media outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebooks Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small businesses utilize social media as a marketing tool because it costs nothing and it reaches a large audience. The purpose of this study is to reveal the strategic implications social media and networking provide for small businesses seeking competitive advantage. The research team will first analyze how social media advertising differs from traditional marketing and advertising. Interviews conducted with four small businesses, currently using social media sites, will identify how they currently use social media in terms of marketing. The conclusion o f the report will include recommendations for how small businesses should utilize social media for competitive advantage. Background of the Topic In order to conduct a study on social media and networking, the concept of social media and social networking must first be defined. S. Boyd, of Socialmedia.biz states, Social Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the audience is a passive consumer of content' (Boyd, 2009). Through the social media platforms, such as Facebook.com, MySpace.com, LinkedIn.com, and Twitter.com, users create connections, or networks, as further explained by Laudon, Social networking is the practice of expanding the number of ones business or social contacts by making connections through individuals. Social networking sites link people through their mutual business or personal connections, enabling then to mine the friends (and their friends friends) for sales leads, job-hunting tips, or new friends. MySpace.com. Facebook.com, and Friendster.com are for people who are primarily interested in extending their friendships, while LinkedIn.com focuses on job networking (Laudon, 2009, p. 417). Social networking stems from a persons desire to connect and interact with others who may be related or share similar interests. Private and public forums were the first form of social networking on the Internet (Borders, 2009). Created in the 1990s, they quickly grew in popularity, spurring millions of community sites where people logged in and conducted discussions, typically around specific topics of a special interest website. Around the same time, real-time chat applications came into play, like ICQ and AOL instant messenger. The real-time chat option required users to log onto a website or download an application to talk to other people who were online at the same time. Blogging gained popularity as well, and these online diaries were put on sites like LiveJournal.com and WordPress.com. In the late 1990s, SixDegrees introduced the first social networking website that allowed the user to create a profile and trace friendships through people (Borders, 2009). SixDegrees premise was that individuals are all connected to each other somehow though direct and indirect relationships. By connecting with friends and family, then connecting with friends of friends and family members, the platform enabled users to meet new friends and potential love interests through a network. It had short-lived popularity, followed closely by Friendster in 2002, an online community that connects people through networks of friends for dating or making new friends. (Borders, 2009). Since its conception, Friendster has become well known in the Asian communities, and in the United States newer social media forms have replaced it, such as MySpace, Facebook, LinkedIn and, more recently, Twitter. The popularity of a given social media site and the abandonment of another appears to be connected to a sites functionality. Six Degrees gave way to Friendster, which was then replaced by MySpace because the earlier social media platforms had slow server speeds, and once the initial novelty of connecting with friends and family wore off, there was little else to do on the sites. With both Six Degrees and Friendster, users lost interest. MySpace and, later, Facebook offered more, not only to individuals, but functions that businesses could utilize for little to no cost. MySpace.com launched in January 2004, and now has over 65 million users in the U.S. alone. According to the creators of MySpace.com, it is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games and the worlds largest music community. MySpace was the first site to allow users to explore public profiles, and users could utilize it as a virtual bulletin board to post information, pictures, music and video. Like Friendster, MySpace offers its users the ability to customize their personal pages, making the site very popular among teenagers and those in their twenties. As a business platform, bands and filmmakers use the site because of its ability to post material and get instantaneous feedback from known and unknown MySpace users. In less than three years, it became one of the most popular webs ites on the World Wide Web (Random History, No Author, 2008). TheFacebook.com also started in 2004 at Harvard University, as a personal network between students. It quickly extended to other universities and then in 2005, it became Facebook.com, garnering worldwide recognition. Facebook appeals to a different audience than MySpace, focusing on navigation capabilities and a uniform appearance in contrast to the high degree of variability displayed on MySpace. Users have access to free games, videos, links, and fan pages that continue to grow daily. The companys overview states, Facebooks mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Fan pages are becoming increasingly popular on the Facebook site. This is a page made by a business, cause, or individual that users may connect to as a fan. The fan page is then displayed through an indivi duals profile to his connections, and that individual may encourage his connections to also connect to the fan page. A fan page allows for an individual to post information about her business separately from her personal page. For users in search of a business networking platform, LinkedIn.com is a professional social media website. First launched in 2003, users may add business contacts, provide recommendations and create a strong business network. The LinkedIn mission states, Relationships Matter and that Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets (LinkedIn, 2009). LinkedIn provides value to the small business because it allows for an individual to share professional information with people he does business with, and make contacts with an associates network through introductions or an InMail function. Twitter.com is a combination of previous networking sites. It is a mini blog that has the ability of active updating to Facebook, which also has SMS or instant-messaging capabilities. The original concept of Twitter was initially inspired by the concept of an away-message merged with the freedom and mobility of [Short Messaging Service] SMS. Twitter began as an experiment in 2006. When value as an instant communication network during shared events like earthquakes, conferences, and festivals emerged, Twitter began to grow (Milstein, 2009). The goal of a tweet is to get a point across in 140 characters. Twitter allows individuals and businesses to broadcast an announcement or status in real time. It enables users to pick whos information they want to follow, who they want to allow to follow them, and if they want to be a part of any groups that they might find interesting. MySpace, Facebook, LinkedIn and Twitter are just a sample of social media formats available to todays Internet users. Through social media, individuals and businesses find a way to connect on a virtual platform. People spend hours surfing pages, checking out other members, and exchanging messages and they reveal a great deal of information about themselves. Businesses harvest this information to create carefully targeted promotions that far surpass the typical text and display ads found on the web. They also use the sites to interact with potential customers. The ability to deliver digital goods and digital content over the Web has created a new alternative to traditional print publications and broadcast media (Laudon, 2009, p. 417). For the analysis of how small businesses may use social networking, MySpace, Facebook, LinkedIn and Twitter are the focus in this study. Discussion of Current Issues Social media is a popular marketing medium for small businesses because it costs little to nothing. A. Gooding, owner of Inspire Fitness, states that she chooses her advertising media based on anything that is free. I use Facebook, word of mouth, and I write a column for our local paper. I have handed out fliers at schools, and I have had a booth at a local health fair. Im also a contestant for Best of Western Washington, personal trainers, and even if I dont win, its great publicity (Appendix A). When asked about how he advertises, Rex James Bands co-founder, D. Powell replied, Were doing [Facebook], Hotmail, [MySpace], newsletter, website, Sonic Bids for bands, help you get bids, help you update your calendar. Artist Direct just recently currently in BETA currently free, they have a lot of cool tools to format calendar and they update [Facebook] and [MySpace] for you one stop shop. (Appendix D). For R. Mickler of Mickler and Associates, I chose Twitter because of its phenom-qua lity and its growth its fairly popular and has the greatest sticking power out of all of them, I think. I chose LinkedIn because its a more professional site than Facebook, and conveys the professional information in a way that I can control (Appendix C). Small businesses have limited advertising budgets, and social media provides a free venue for marketing. In addition to being free, social media provides an interactive forum for the small business to meet its customers. In traditional advertising, the advertiser broadcasts to an audience, but does not get immediate feedback. Social media facilitates a conversation between the small business and its customers. It is through these conversations that social media provides a business to consumer electronic commerce (B2C). B2C involves retailing products and services to individual shoppers (Laudon 2009, p. 420). Social media provides a forum where businesses may start a conversation with potential clients, creating a relationship that allows for both the business and customer to decide if and when they will do business together. Unlike large businesses, a small business may not have the capacity to serve a large customer base. When asked about his business growth, Mickler responded, Ill start from 2004 I acquire about 7-10 additional customers a year (roughly a 15-20% growth rate) and thats been fairly consistent. Growth rate is tricky for a company my size: too much growth and Id have to hire a staff, and thats not in my business plan; too little growth and I cant keep up with attrition and my competitors. Generally, 20-percent of my customer base are cornerstone assets that I spend my most time with. The other eighty-percent are potentially new cornerstones (Appendix C). A business like Mickler and Associates must be able to be selective about who it sends its marketing message to, because the businesss size limits the number of clients who may be helped at any given time. In traditional advertising, a marketing message is broadcast through radio, television or print. In the past, to prevent an overwhelmi ng response to advertising, a small business may have selected a direct marketing campaign to communicate with past and potential clients. Social media allows businesses to decide whom they want to advertise to, essentially picking out their niche market. On Facebook through a profile they can provide information to friends family, with the creation of a fan page they can push it a bit further as friends of friends view profiles. Twitter allows a business to be selective on who gets messages, or a business can join groups to help get their name out there. LinkedIn allows businesses to connect through their colleagues, so that they are only offering their services to those already a part of their network. Growth is not the only element a small business may want to control. If an individual starts a home-based business, the business owner wants to know her clients. Social media provides a means to communicate directly with friends and friends friends, rather than casting a wide net. According to A. Gooding, Because I have a gym studio in my house, I am very careful with whom I hire as clients. Therefore, I would much rather market to those who I know, in hopes they know someone who needs a personal trainer (Appendix A). Gooding created a fan page on Facebook and invited her friends and family members to connect to the page. As friends of friends also connected to the page, she could learn more about the potential clients by looking at their profile information or asking friends and family about the person. For a small business that wants more exposure, search engine optimization (SEO) is a benefit of social media presence. Search engines started on the Internet as simple keyword indexes of all the pages they visited (Laudon 2009, p. 293). In 1998, the launch of Google introduced a new facet to the index, This search engine was different; Not only did it index each Web pages words but it also ranked search results based on the relevance of each page (Laudon 2009, p. 293). As search engines continue to evolve, small businesses benefit from appearing in unsponsored search links (links that were not paid for), because the more presence a small business has on the Internet, the more likely it will appear in a keyword search. The Rex James Band recognizes the benefit of more exposure, The more places your music and keywords are on the Internet, the better chance people will find you on the Internet and search engines can correctly categorize your website with the keywords when people do sear ches, this is all part of a technique that large companies spend millions on each year to increase their search engine ratings (Appendix D). We see this in Russell Micklers experience as well, Its very useful. Content pushes more search engine results my way, making me look like a good authority, and that improves people finding me on the web (Appendix C). The small business owners interviewed for this study largely described the benefits of social networking, but there are negative aspects in the utilization of social media. L. Nguyen of VitekUSA explains why he will not use MySpace, There are just too many ads on that people dont pay attention to any type of advertisement. I believe people are programmed to filter out any type of ads on MySpace (Appendix B). The sites, while free for users, need to make money to support growth and development. One key way the online social media sites make money is through paid advertising. On MySpace, animated banner ads run along the top and side of a users profile. As a result, the user is bombarded with advertisements, and eventually learns to ignore them. Nguyens concern raises the question regarding how long it will be before Facebook users ignore business fan pages, because the person feels bombarded with marketing messages. Nguyen states that he feels multi-level networking is the best busine ss model, but when asked if he would expand his use of social media, he replies, My long term advertising strategy is to push more advertisement on forums and blogs that has to do with karaoke, less of social media (Appendix B). Another negative aspect of social media is the potential loss of an individuals privacy because much of the information placed on a social media web site is publically available through search engines. R. Siciliano, an internet security analyst, writes, Privacy issues and identity theft in social media are a growing concern. Most people who post their personal information about themselves do not recognize the potential consequences of their actions, or maybe they simply dont care if their entire life is an open book (Siciliano, Huffington Post, 2009). Gooding mentioned that her use of advertising on Facebook is strictly targeted towards friends and friends friends, because she conducts business from a home-based gym. However, friends of friends friends also have the ability to view some content she posts, diminishing the security of her page, should she use her personal page to promote her business. To limit the information available to those interested in her business, Gooding creat ed an Inspire Fitness fan page. Fan pages allow anyone who is interested to link to a companys profile, but not access an individuals personal information. Finally, there is the risk of misleading or controversial information on social media sites that may present risks to a business. Social media is largely unregulated. Users of Twitter, for example, may face lost business or legal troubles if a disgruntled client voices an opinion that is defamatory. Entertainer, Courtney Love, is being sued by a clothing designer for posting 140 character rants about the designer, including name calling such as liar and thief. The designer alleges her business has suffered due to Loves posts (Reuters, March 2009). And, while Facebook and MySpace creators encourage users to report abuse of the sites, it does not prevent the presence of controversial content. [MySpace has] many teenage subscribers [who] post suggestive photos of themselves and lie about their age. About one-fourth of all MySpace users are registered as minors under 18 years of age, but that number could be larger. Parents, politicians, and police worry that sexual predators use MySpace to stalk potential victims (Laudon, 2009, 418). Recommendations The interactive relationships developed between customers and businesses through social media provide businesses with a competitive advantage. When used wisely, social media enables the small business to gather information about and respond to customer needs faster than through traditional marketing. The key to obtaining and maintaining competitive advantage through social media is to find a medium that is manageable and positively reflects the product or service offered. When a business does not select the correct venue, the advertising may lose value or tarnish a companys image. For the Rex James Band, MySpace provides a platform for sharing music and allows the band to interact with its fans. It appeals to a twenty-something audience, as well as other bands and entertainers. But, because of the ability to post messages on a connections page, businesses that use MySpace and Facebook must monitor their pages frequently, and remove posts that may offend or dissuade potential customer s. A high-traffic, highly interactive platform like MySpace or Facebook would not work for a professional service, like Mickler and Associates, who may desire testimonials, but not a steady stream wall posts that require frequent attention. Mickler wisely selected LinkedIn to reflect his business image of professionalism and uses Twitter as a real-time interactive tool to engage current and potential customers. Once a small business selects an appropriate social media platform, it should make initial connections with people already familiar with the company or product. If a small business asks current customers to add the fan page to their social media, not only will other customers see it, but their friends and other contacts will see it as well. This phenomenon of obtaining business through social networking is called word-by-mouse rather then word-of-mouth advertising. D. Scott, author of Viral Marketing Success explains Word-of-mouse is the single most empowering tool available to marketers today (Scott 2008, p. 8). He provides an example of how the process worked for the opening of the new Harry Potter theme park for Universal Orlando. C. Gordon, the Vice President of New Media and Marketing Partnerships, did not broadcast the event in a traditional manner through television or print. Gordon and her counterpart at Warner Bros. chose to launch The Wizarding World of Harry Potter by firs t telling the exciting news to a very small group of rabid fanThese seven [fans] were invited to participate in a top-secret Webcast held at midnight on May 31, 2007. (Scott, 2008, p. 6 7). By relaying the announcement through seven die-hard fans, then family and friends, previous customers and bloggers, Gordon reached an audience 350 million through social media. Powell describes how word of mouse benefits Rex James on MySpace, You can get new contacts without spending any effort, people will find you if you are participating in the same circles, and with a little bit of effort you can build your friend lists greatly in a short time (Appendix D). A business owner must make the decision on how much or how little online exposure he desires to obtain. On Facebook, business owners may elect to steer current and potential customers to a fan page. The fan page gains a following through word-of-mouse networking, and a dedicated business page will keep the focus on the business, rather than the business owners personal information. Social media users must also remember that once they publicize their pages, it is open to anyone that performs a web search. For example, when performing a search for Inspire Fitness on Facebook, both the Inspire Fitness fan page and Goodings personal page appear in the search results. If Gooding prefers to be excluded from the search results, she would need to remove all references to Inspire Fitness on her personal page. Business owners should perform frequent searches on Google and Yahoo search engines to observe what content are in the public forums. A business owner may also elect to receive email or mobile text alerts when their name or their business name makes a new appearance in a search engine. For a new business trying to create a presence on social media site, like Twitter, online resources can help. Geekpreneurs Geeks Guide to Promoting Yourself with Twitter, provides several tips for obtaining followers, and driving followers to the business web page. When asked if he would explore social media options beyond Facebook, L. Nguyen responded, My long term advertising strategy is to push more advertisement on forums and blogs that has to do with karaoke, less of social media (Appendix B). Rather than abandoning social media, Nguyen should consider establishing a website and utilize Twitter to drive business to him. A savvy business owner understands that the social networking mediums are ever-evolving. According to d. boyd, Online communities are more like nation-states than technological tools. There is a master behind the architecture, a master who controls the walls of the system and can wage war on her/his people at any point. People know this. They have to trust that the creators have their best intentions in mind. They invest a lot of time and energy into creating an identity in the system they want to believe that it is worth it (boyd, 2006). If a social media site fails to meet the changing expectations of its users, people will move on to another medium that serves their needs. For the small business, depending on social media to obtain and retain customers, it is important to watch the interaction between the creators of the media sites and the users. A small business should not count on any one platform to carry its marketing message because social media sites will come and go. Conclusion The initial intent of this study was to find ways social media could help small businesses compete with larger businesses. As the research progressed, the project team realized small businesses do not typically want to compete with larger businesses, but social media gives them key advantages in their target markets. Some of the businesses interviewed had already found appropriate social media platforms, experiencing success in reaching their intended customers. For businesses not connecting with their target audiences to the degree desired, the recommendations resulting from the project teams research may provide social media solutions not previously explored. Regardless of the solution selection, small businesses must be flexible, as new technology and online platforms evolve rapidly. While social medias advertising benefits small businesses through low or no-cost marketing, it should still only be a small part of what makes up a larger marketing plan. Through the project teams res earch, the study concludes that the best business practice is to find multiple ways to connect to customers and always deliver on the companys promise.

Creation or Evolution? :: social issues

Creation or Evolution? How was the earth created? This is a question that has puzzled humans for ages. There are two main theories that explain how the earth was formed. These are the theories of evolution and creation. The creation theory is divided into various groups. The most accepted creation theory is the one of the biblical creationists. Biblical creation and evolution are very different, and both have indicators as to their authenticity. In evolution life is seen as having resulted by natural processes only. The theory suggests that in the past there were extended intervals of stability which ended with a mass extinction and the sudden appearance of a new species. This process occured without the intervention of supernatural forces or dieties. Nearly all modern scientists who are not Evangelical Christians believe in evolution. Biblical creationists are also called literal creationists, because they interpret the two Genesis accounts of creation in the Bible literally and believe that the Bible is without error. They believe that the "day" mentioned in Genesis 1 signifies a normal 24 hour day. According to this creation the universe was established in six days. Biblical creationists interpret most sedimentary rocks as products of Noah's flood. The majority believes that the earth is under 10,000 years of age. Some believe 4004 BC was the year of creation. The person who proposed the methods by which natural processes cause the evolution of the species was Charles Darwin. He used natural selection to explain how evolution worked. Darwin's old teacher said evolution would "brutalize" us as human beings and sink us "into a lower grade of degradation" than any time in recorded history. He was partially correct. The fact that many people think they evolved from monkeys has made morale in the world lower. However, to say that it has been the cause for the decline of society is ridiculous. Yes, war and crime has been higher in this century than in any other, but it is ceartainly not because of the theory of evolution. A theory can not start a war or commit a crime. People can. How can you prove creation or evolution? You can not prove them scientifically. The only one you could prove is creation, because of the Bible. If you believe that the Bible is without error, then you must believe that God created everything. Creation is much harder to support scientifically.

John Keats Fear That He Might Cease to Be Essay -- John Keats, poetry

During his last years, Keats ponders about what it would mean to die. He translates this into fears of what he hasn’t yet accomplished and would like to have time to do. This aspect of time is emphasised with the use of the word â€Å"when† at the start of the first three quatrains which is also used in Shakespearean Sonnets. The heading, â€Å"When I have fears that I may cease to be† demonstrates Keats’ belief, or rather, lack of belief in the idea of an afterlife. In the first quatrain of the poem Keats describes his fertile imagination, yearning to have â€Å"glean’d my teeming brain† before it is too late, the image of abundance is instilled with the words â€Å"high- piled† and â€Å"rich.† The paradox of a field of grain is used to depict Keats’ brain being ‘harvested’ of the knowledge into poems of his own creation. In this stanza, Keats reveals his want for fame through his works and his fears of be ing unable to fulfil this in his time. In the second stanza Keats demonstrates his use of nature in poetry. He describes the â€Å"night’s starr’d face† which could refer to Keats contemplating the beauty...

Devotion in Eudora Weltys A Worn Path :: Worn Path essays

Devotion in A Worn Path In "A Worn Path" by Eudora Welty an elderly African American woman named Phoenix Jackson picks a cold December day to make yet another perilous journey to a city to get medicine for her ailing grandson. On the way this ninety-year-old woman faces many obstacles, both natural and man-made. Phoenix draws upon her perseverance and willingness to sacrifice herself to help her throughout her journey, but it is the undying love for her grandson that truly guides and drives her to her final goal. Phoenix Jackson has a seemingly inexhaustible amount of determination. From the moment that she sets out on her trek, she must fight all the challenges that nature has made for her. From the very beginning there is the threat of attack by wild animals and Phoenix shouts "out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals!" undauntingly challenging them. Phoenix is a very old woman whose aged, fragile body isn't suited to make such a long journey. At one point when she is climbing up a hill, she states that it seems like "there is chains about my feet, time I get this far." And yet she still trudges onward, stopping only once for a short break. On the way down the hill she gets caught in a bush, its thorns tearing at her finest dress. "I in a thorny bush," she exclaims. But she doesn't give up; she stands there untangling herself from the bush, "her fingers busy and intent." After she has overcome this obstacle she faces yet another trial. Across Phoenix's path lies a creek and across the creek lies a log, which substitutes as a bridge. It is hard enough for Phoenix to walk on flat and stable ground, so walking across the log is a dangerous challenge for her. Even though there is a large threat of her falling and badly hurting herself, "she mounted the log and shut her eyes" and crosses to the other side. Next she comes across a barb wire fence, and once again without showing any signs of fear she fords ahea! d crossing that too. Phoenix travels a good portion of the day facing many physical challenges that test her stamina, but the real trials are the physiological ones that she faces as she encounters people along her journey. Devotion in Eudora Welty's A Worn Path :: Worn Path essays Devotion in A Worn Path In "A Worn Path" by Eudora Welty an elderly African American woman named Phoenix Jackson picks a cold December day to make yet another perilous journey to a city to get medicine for her ailing grandson. On the way this ninety-year-old woman faces many obstacles, both natural and man-made. Phoenix draws upon her perseverance and willingness to sacrifice herself to help her throughout her journey, but it is the undying love for her grandson that truly guides and drives her to her final goal. Phoenix Jackson has a seemingly inexhaustible amount of determination. From the moment that she sets out on her trek, she must fight all the challenges that nature has made for her. From the very beginning there is the threat of attack by wild animals and Phoenix shouts "out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals!" undauntingly challenging them. Phoenix is a very old woman whose aged, fragile body isn't suited to make such a long journey. At one point when she is climbing up a hill, she states that it seems like "there is chains about my feet, time I get this far." And yet she still trudges onward, stopping only once for a short break. On the way down the hill she gets caught in a bush, its thorns tearing at her finest dress. "I in a thorny bush," she exclaims. But she doesn't give up; she stands there untangling herself from the bush, "her fingers busy and intent." After she has overcome this obstacle she faces yet another trial. Across Phoenix's path lies a creek and across the creek lies a log, which substitutes as a bridge. It is hard enough for Phoenix to walk on flat and stable ground, so walking across the log is a dangerous challenge for her. Even though there is a large threat of her falling and badly hurting herself, "she mounted the log and shut her eyes" and crosses to the other side. Next she comes across a barb wire fence, and once again without showing any signs of fear she fords ahea! d crossing that too. Phoenix travels a good portion of the day facing many physical challenges that test her stamina, but the real trials are the physiological ones that she faces as she encounters people along her journey.

Every Person Is an Architect of His Own Future

Every person is an architect of his future. Discuss. First draft Batyrkhan Saniya, ID 20122886 Academic Reading and Writing Course GEN 1120 Turgan Zhanadilov 12 February 2013 Outline I. Introduction. Thesis statement: Although some people believe that it is quite hard to manage the future because of inevitable fate, there seem to be no doubt that the person and only person is a creator of the future. II. Body. A. First, the future depends on person’s attitude to life. 1. Inspiring yourself 2. Doing everything with love B.Second, person and only person can create favorable conditions in his or her life. 1. Experience of successful people D. However, some people argue that no one can manage the future. 1. The destiny 2. Life circumstances III. Conclusion. Meaning of the â€Å"Every man is an architect of his future† make the public understand the phrase in different ways. Some people become rich and successful by a chance, while others reach their goals after a long strug gle. According to Dahl & Ransom (1999), wealthy people may help to poor people, but they will not make poor people become as rich as they are.Why they will not make them rich? Someone may say that wealthy man cannot make poor man rich because being poor and being wealthy is the fate. Others may say that living in wealth depends on person: if poor person do not want to be rich, he will not be rich; but he can be wealthy if he really want it. Some people believe in nature’s laws that everything in this world is related and nothing can happen just like you want; while others know that everything in their hands, that they are masters of their life, they are making their destiny by themselves.Although some people believe that it is quite hard to manage the future because of inevitable fate, there seem to be no doubt that the person and only person is a creator of the future. One of the main reasons for saying that everyone is an architect of his future is the person’s attit ude to life. Our future is what we are thinking and doing now. We creating next day by thoughts, wishes, behavior, etc. That is true! There is not only one possible course of events in your life. Every person has several variants of a destiny, and everyone choose the way which he or she wants to follow.The problem is how people feel about a situation that forces them to make this choice. Almost everyone meet with some obstacles on their life road, and many people see them as something irresistible, irreparable. Others see these obstacles as a challenge. They see them as not a dead end, but the opportunity. In all the events that happen around us, for someone there are opportunities and for others may be â€Å"dead end†. For example, Steil (2007) in his article mentioned about a girl, who almost lost the ability to see and move because of accident, weird accident.Doctors said that the situation is very bad, and many people may give up in her place. However, this girl believed herself and in her strength, she was positively-oriented to everything. It was reflected in her attitude to herself and other people. No matter how the situation was bad, she could struggle with this obstacle and move straight to her goals. Another reason is that the person and only person can create favorable conditions in his or her life. The one of good examples for that are the successful people.Not getting that promotion can make person feel like the end of the world, but people who are the idols for whole world show that devastating failures are just another stop on the road to success. For example, Marilyn Monroe's first contract with Columbia Pictures expired because they told her she wasn't pretty or talented enough to be an actress. Monroe  kept plugging away and now she is one of the most iconic actresses and sex symbols of all time (http://marilynmonroe. com/history/).Oprah Winfrey was fired from her television reporting job because they told her she wasn't fit to be o n screen. But  Winfrey rebounded  and became the undisputed queen of television talk shows. She's also a billionaire (http://www. oprah. com/index. html). These are the one of the world's greatest success stories of people, who just happen to have experience of massive failure that could have easily made them give-up. But they didn't and now they're the monuments of success that they are remembered for, a good source of encouragement when it feels like you will never make it to the top.However, some people argue that no one can manage the future because of the destiny and life circumstances. As Conchalovsky says (2005), â€Å"For every person, there is a destiny. Nothing happens accidentally, everything happens because of some law or other things. † There is a nature’s law that everything comes from something, all subjects and objects are related to each other. Another example is inevitable life situations occurring frequently nowadays that can ruin plans of human at anytime. But, as it was written, the attitude to life helps to fight with these situations.To conclude, our life is complex and unpredictable. Often people think that no one can hide from the fate, that we were born and live on a particular scenario, and that everything what destined above will happen. But few of us have thought about the fact that person creates the future, person’s actions, thoughts, desires and feelings. Always remember that people are the creators of the future, so they must create it with enthusiasm, reveal the creative potential. Reference list: Ransom, M. R. , ; Dahl, G. B. (1999).Does Where You Stand Depend on Where You Sit? Tithing Donations and Self-Serving Beliefs. American Economic Review  (pp. 703–727). American Economic Association. Retrieved February 9, 2013 from www. jstor. org Steil, M. (2007). Chto takoe pozitivnoe otnoshenie k zhizni? Retrieved February 8, 2013 from www. shkolazhizni. ru Baraban, E. (2007). â€Å"The Fate of a Man† by Sergei Bondarchuk and the Soviet Cinema of Trauma. The Slavic and East European Journal,  51(3), 514–534. Retrieved February 10, 2013 from: http://www. jstor. org/stable/20459525 .

Apple: Competitive Strategies and Government Policies Essay

Abstracts For every profit oriented industry to survive in the globalize market; they must employed competition strategies that suit their operations and also keep in mind their competitors and target set to be achieved. This makes every company feel the pressure to be successful and to maintain leading the industry. This pressure plays significant role in the survival of industry in the competitive market. The effect of pressure faced by industries can either positive for the leading industry or negative when overpowered by rivals. Apple has gone into the technological mobile devices industry with a blast and imparted apprehension into contenders inside the same business. In spite of the fact that Apple costs their items/products at a higher offering value, their products are regularly alluded to as first class and worth the additional expense. The expense of Apple’s stock, which was seen as a shortcoming to competitors, has demonstrated to help support in their prosperity Introduction Competition and Mergers As market become globalizes and new companies enter the competitive market, there is always a desire to be one of the leading manufacturers in the field of production for both the entrants and the existing companies. Apple is one of the companies that strive to be excellent in the field of its manufacture products. Being a multi-billion dollar industry in technology that has over 30 years of experience that can teach any new business how to be successful. Moreover, Apple has gained from past missteps like valuing an item too high furthermore constraining the color of a product to one color. Case in point, when the IPod first turned out in the mid 2000’s it was valued at $999.99 one penny shy of one thousand dollars. The IPod was valued as of right now on the grounds that they needed to appear like a select product. The ruin to their new product was that it  just adjusted with Apple PCs confining the adaptability of the select product Apple can show another new entrants organization about globalization, in light of the fact that they are a worldwide business that has made billions of dollars and will keep on making billions. Apple conceives brand new ideas by making their products quicker and with more limit than contenders. Likewise, Apple has a tendency to be the first to make an item before contenders. The IPad was a unique making of Apple that was in front of contenders. After the arrival of the IPad contenders took after with their own particular structure called the tablet. Apple has yet to converge with another organization and ought to never need to do as such. Apple makes the greater part of their items themselves and has ended up being a standout amongst the best organizations in the innovation business. However Apple has purchased a rate of Beats which is organization that creates e arphones for music gadgets. One accepts that Apple purchased a rate of Beats in light of the fact that they needed to differentiate their portfolio Government Policies and Regulations The business electronic gadget industry is convoluted. Concerning matter of laws, regulations, duties, and government regulations, various variables apply. With such a significant industry, different relationship at the neighborhood, state, and even government level collaborate to administer the business. Additionally, impressively more affiliations exist that are secretly run help to control the business. As a rule, when referencing systems and regulations, the Commercial Electronic gadget Industry is subject to different sorts of administrative laws and regulations. These laws may fuse the laws that relate to security. You moreover have a couple of governments that deal with the neighborhood substance, charges and tolls; they may constrain duties or other exchange obstructions too. At the point when there are new institutions or any sorts of changes to existing authorizations it can bring about those in the business electronic gadgets industry needing to take care of an additional expense. Reliably administrators are getting the chance to be stricter with the laws and regulations administering the business electronic gadgets industry. The present and expected government policies and regulations fusing expenses and regulations set up to convey issues related to externalities. By and  large the administration arrangements towards the environment and expenses, has control measures for regulation and enactment. Through your organization, the plans are planned to accomplish more profitable use of the advantages that are made open to the clients. To propel a substitution between the advantages that is present and gives a spark from the organization procedure. While the assembly decreases to present natural evaluations so the present costs are regarding natures with the understanding of the essential issue in setting obligations for the state. â€Å"Our commitment to customer privacy doesn’t stop because of a government information request†(Apple, 2015). Government information requesting is a result of cooperating in the advanced age. Apple has trust in being as clear and straightforward as the law allows about what information is requested from the affiliation. Moreover, Apple has never worked with any governing body office from any country to make a â€Å"roundabout access† in any of their products. Apple has similarly never allowed any administration access to their servers, and communicates that they never will. Global Competition and Management Decisions Apple, Inc.’s change from the organization it was grinding a way’s initiation to the organization it is in the present day is an aftereffect of numerous vital administration choices. These choices help them focus on shopper needs while expanding piece of the pie. As showed by showcasing magazine (2010), â€Å"Apple has built up itself as a family unit name in a business sector where innovation is continually advancing, and customers energetically anticipate the following huge thing† (p. 18). Notwithstanding the expanded rivalry in the versatile correspondence and individualized computing industry, Apple has kept up its position as the business leaders. While Apple keeps on endeavoring to give inventive items to customers, contenders compass to surpass Apple’s achievement in the business. Carare (2013) expressed that mobile phone makers get generally high benefits. Indeed, even under these circumstances, a few business visionaries make utilization of out of line exercises to draw in clients, which brings about benefit. Apple picks to use reasonable exchange practices even while contenders have the capacity to duplicate their items accordingly  lessening Apple’s preference over competition. Apple products are outlined in California, however keeping in mind the end goal to keep up their competitive edge; they lessen generation costs by having their items collected in production lines the world over. While this could open them up to liabilities in regards to uncalled for work rehearses, Apple lives up to expectations nearly with its suppliers to guarantee moral strategies as to remote specialists. Around the world Apple workers are united in bringing correspondence, human rights, and admiration for the earth to the most profound layers of our inventory network†. Preparing projects mean to instruct and engage laborers while trying to energize security of our common assets Jeff Williams, Senior Vice President of Operations at Apple, (2015). Local Competition Apple has a wide range of difficulties in the distinctive competitive markets particularly with their local competition. A major test is the Research and Development which they generally need to remain focused of to appear as something else all through their operation. There will dependably be bugs that they will need to alter yet they must keep focused of it. Another test for Apple is that with a specific end goal to remain focused of their position with Windows Operating System around the globe and being even more extensive spread contrasted with the mackintosh operating system. Windows operating system is on MacBook’s and I-Mac(Desktops) of Apple, they need to move in the direction of across the board accessibility of Macintosh, it is free from infection not at all like Windows where consistently some or alternate infection is found making issues in equipment and programming. Advancements in the Windows platform, incorporating those included in Windows 98 and Windows NT, or those normal to be incorporated in new forms of Windows to be presented later on, have added elements to the Windows stage/platform that make the contrasts between the Mac OS and Microsoft’s Windows operating systems less significant. Mac has and is at present taking and will keep on making moves to react to the focused weights being set on its PC deals as an aftereffect of the late advancements in the Windows operating system. Apple’s future combined working results and monetary condition are all that much reliant on the capacity to continue to create changes to the Macintosh stage to keep up saw utilitarian  preferences over competing stages. As clients become globalized, they constrain companies to consider globalizing their plan of action. A contender like Apple who globalizes promptly can have an extraordinary chance to make financial aspects of scale and scoop and the upper point of preference. The game changers picked up by an early participant into a business sector. With regards to developing markets, Apple does and will represent a danger now and later on inside of the group of their rivals. Conclusion Apple has demonstrated during the time to surpass with meeting all commitments through legitimate maters, exceeding expectations inside their industry, opposing mergers, and emerging to local competition. Macintosh is an effective organization that has stood out with the arrival of items like the IPad, IPod, and IPhones. Apple is by all account not the only organization that exists inside of the versatile innovation industry, yet Apple has made a point to be one of the top contenders inside the business. The fate of Apple is hinting at no easing off in their triumphs References Apple. (2011, Aug 10). Marketing 18. Retrieved from http://search.proquest.com/docview/887273428?accountid=458 Apple, Inc. (2015). The 2015 Progress Report. Retrieved from: https://www.apple.com/supplier-responsibility/progress-report/ Carare, P. M. (2013). Unfair competition: Samsung versus apple. International Journal of Innovations in Business, 2(3), 293-297. Retrieved from http://search.proquest.com/docview/1438426517?accountid=458

Decrease in Supply of Dalda Ghee

OLPER`S MILK EXPIRES BEFORE EXPIRY DATE PREPARED FOR THE REGIONAL MANAGER,ENGRO FOODS, COL. AKHTAR KHALILI PREPARED BY ASST. QUALITY CONTROL MANAGER DECEMBER 29, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 03 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 04 CONCLUSION AND RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 04 FACTS AND FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 1. Testing Expired Milk Before Expiry Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 2. Survey Of Plant In Sukkur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦O6 3.Chain Of Distributors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 DISCUSSION/ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 EXECUTIVE SUMMARY:- This report comprises of the cause of decline in the sale of Olper`s Milk as many complaints were received quoting that milk was expired before the expiry date. This report analyses the causes and recommend certain solutions that Engro Foods should take to correct this situation. The report also clarifies that Olper`s Milk is 100% full of nutrition and have no harmful chemicals or bacteria which could cause diseases. INTRODUCTION:-Engro foods launched its most famous product Olper`s milk in the year 2006. Since then this product is highly demanded all over Pakistan. Recently many complaints have been made from our most valuable customers that milk was expired before the expiry date. This report comprises of facts and findings about this cause of failure of Olper`s milk due to which our bar of good will is decreasing. After study of this report you will be able to answer the following questions: * Who was responsible was this failure of Olper`s milk? * What are the reasons behind this problem? What initiative should be taken to solve this problem? CONCLUSION AND RECOMMENDATIONS:- After completing all my research work and findings on this problem I came to a conclusion that the distributors of Olper`s milk were at fault, they played with our trust and good will. They removed the original expiry date form the tetra pack container of Olpers milk and printed a new expiry date just to avoid the consequences of over stocking of inventory. Olper`s milk is full of nutrition than any other tetra pack milk. It consists of some good nutritional fats that give it a rich flavor and taste.According to my survey of plant and dairy farm no harmful chemical of bleaching agent is added in our milk it’s pure and healthy. Following are the recommendations I conclude on the basis of my finding: * Engro foods should immediately break it s contract with JAVED BROS. chain of distributors as they misused our product for their benefit and directly blamed our brand for providing expired milk. * Promotional deals should be launched for Olper`s milk for increasing its demand. * New advertisements should be on aired to promoting Olper`s milk and for gaining back the trust of our customers * JAVED BROS. hould be sued and compensation should be demanded. FACTS AND FINDINGS:- For finding the real causes behind our customers complains I made certain surveys and researches to come to a conclusion. The research findings presented here falls in to four categories: 1. Testing Expired Milk Before Expiry Date 2. Survey Of Plant In Sukkur 3. Chain Of Distributors 1) TESTING OF EXPIRED MILK BEFORE EXPIRY DATE:- I started my work by testing the expired milk before expiry date to know about the actual damage of the milk. The results showed that milk was actually expired and had been curdled and a bit smelly.The expired milk contained a few percentage of urea in it which revealed that it was harmful and expired. Due to this reason our sales declined by a heavy margin in last month as compared to our competitors: Size (ml)|   |   | PERCENTAGE OF SALES IN NOVEMBER 2012|   |   |   | OLPER`S| HALEEB| MILKPACK | MILLAC| NIDO| 1000| 46| 45| 70| 45| 39| 500| 50| 65| 85| 57| 49| 250| 13| 12| 19| 10| 20| This rapid decrease of sales came with no of complaints as well and I compared the complaints of last three months and found out that that in November complaints were increased by 90%. ) SURVEY OF SUKKUR PLANT:- After testing the expired milk I visited our milk processing plant in Sukkur and there I came to know that Olper`s milk is being processed in the correct way and no harmful chemicals are being added in it to make the expiry process earlier. The nutritional values of our milk are in accordance with those suggest by World`s Health Organization Here we can also see that expired milk did not contain any amount of iron in it as it was turned in to urea after expiring. 3) CHAIN OF DISTRIBUTORS:- My final survey was of the chain of distributors we use to distribute our roduct in market we recently changed our distributors an 2012 and had signed a deal with JAVED BROS. chain of distributors. I disguised myself as a new trainee over there and spend a week analyzing the situation over there. I came to know that from past few months they are having a problem of overstocking of Olper`s Milk and as it’s a perishable good it has to be used otherwise the distributor will face loss | | | | (Packets )| | S. No| Month| Order| Demand| 1| September| 30000| 28000| 2| October| 31000| 22810| 2| November| 37000| 29000|The above chat is the ending inventory chart of distributors of Olper`s Milk. This shows that the Distributors are at fault and for their own profit are selling the expired milk by changing its expiry date. 3) DISCUSSION/ANALYSIS:- Olper`s Milk is the sign of good taste. Never in past s ix years such problem has occurred as Engro Foods works with honesty and show complete dedication towards their work. They have even created employment for women in their Sukkur plant and also give employment to women in Punjab to collect milk form dairy farms and deposit in Olper containers.The Facts and Findings of my research also mention the fact that Engro Foods were not at fault. Distributors played a deadly game with us and tried to destroy our good will just off the sake of their own profit. * UHT OLPERS MILK:- Olper`s Milk can never get expired before its expiry date as Engro foods uses UHT(ultra heat treatment)method to pasteurize the milk for 3-4 seconds under 275?. It uses a special new technology LACTOSTAR from China to make sure milk is 100% suitable for health.